Goodbye Gravity – Adidas Campaign

Process

Igloo Experience

Guests were prompted to craft their own unique snowflake by poking an icy hexagon on screen. Upon floating their hands over the kiosk, a Magic Leap hand tracking device would magically turn their hands into Bumble knit gloves. With every successive poke the snowflake would grow. Once they were done with their snowflake they could throw it up to the night sky where it would explode into millions of colors on the projection mapped dome.

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