Goodbye Gravity

A multi-channel advertising campaign for adidas shoe partnership with the International Space Station.

Client: adidas x Champs
Date: December 4, 2019
Services: Campaign, Art Direction, Product Displays
Role: SENIOR ART DIRECTOR, ENVIRONMENTAL DESIGNER, STRATEGY

Scope

Multi-channel Campaign

adidas teamed up with the International Space Station to study Boost technology in space. And to bring that story to earth, dotdotdash partnered with adidas and their retailer Champs to create a unique multi-channel campaign. Centered around engagement, the Space Race campaign connected the Champs Sports consumer with the brand through interactive and shareable content featuring Packers running back Aaron Jones.

Technical

Production

This multi-channel campaign required a mix of AR development, Live Action production, 3D and VFX, physical retail build and production design for a national rollout, and social assets for multiple drops across digital. Our team handled execution across channels to ensure a seamless dimensional storytelling experience.

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