A multi-sensory global launch event for FUTURELIGHT, the groundbreaking fabric technology developed by The North Face.

Client: The North Face
Services: Event Production
Role: Senior Art Director, Environmental Designer, 3D Animation


Projection Pyramid

The North Face aimed to create an immersive environment for press and consumers in New York City that honored the brand heritage, positioned TNF and FUTURELIGHT as the future of innovation, and confirmed the brand’s continued love of exploration.

Through experiential product display, a narrative-driven show centerpiece, and performance by Grammy award winning artist Mura Masa, we created an innovative event experience expressing the brand’s never ending pursuit of breaking barriers.

3D Renders made in C4D with Octane