Fitwall

As Creative Director at the fitness startup Fitwall, I worked directly under the CEO and CTO to build the look and feel from the ground up across all mediums.

Client: Fitwall
Website: fitwall.com
Services: UI/UX, Design, Direction

Role

Creative Director

Over the course of one and half years my primary task was to design the UI/UX of a native app that aids attendees of the gym in their highly efficient workouts. In addition I oversaw the creation of the entire catalog of visual assets, established guidelines for interior design and material choices, as well as directed photo and video shoots.