







Process
Personify the AND1 Man
A staple of the classic AND1 brand is the trash talk t-shirts. AND1 had been on a hiatus for almost a decade and our team was tasked with coming up with a way to make a comeback at ComplexCon 2018. Our solution was to turn the trash talking t-shirt into a trash talking basketball hoop that was controlled by a robot arm and give the MVP players a rowdy court to remind the audience who the original street ball brand really is.




