A multi-channel advertising campaign for adidas shoe partnership with the International Space Station.
Corona’s brief was to come up with ways to promote their brand with a soft touch that festival goers would be receptive to. The solution was to invent the Hammock Hangout Dome, complete with a bar in the center. I worked with the Escape Collective team to fabricate the designs – we did every facet of the project – from cutting and welding all of the metal to sewing the custom printed cover and producing the event.
This year at ComplexCon, dotdotdash teamed up with one of the greatest streetball brands in history: AND1. No expense was spared as there was a prop of old 80’s and 90’s television sets playing original AND1 mixtapes, a hot dog cart courtside (that was actually T-shirts), and a robotic basketball hoop!